Your Local Digital Package Recommendation
Choosing the right digital package is an important step in driving strong digital marketing results for your store.
This tool leverages data we know about your store and its customers along with data from similar stores to your own in order to come up with your digital package recommendation.
The Pillars of digital success
Local digital marketing
Did you know that many home improvement shoppers begin by researching online and then purchasing in store? Reach them with an omnichannel marketing approach that includes local digital marketing. It provides your shoppers with a personalized, seemless shopping experience at every touchpoint across all channels and devices.
Digital Marketing Mix
We engage your customers in a variety of ways, including display ads (banner ads) and emaill campaigns. In select digital packages, we also offer paid search (Google) and paid social (Facebook) for mobile and desktop devices.
Hyperlocal Approach
Every ad delivered to your shoppers based on geo-fencing, a location-based technology that allows you to target shoppers within a defined radius of your store and send your store offers in real time.
Customer Targeting
We target your Rewards customers, as well as 'look-alike' customers who have been in your store and at your competitors-including big box and hardware stores.
Tailored to Your Store
Each ad is customized for your store; including name, location/address, promo events and prices, as well as other information to drive them into your store.
Reporting
Monthly reports are available on Retail Workbench. You'll receive information on how many Rewards customers saw your digital ad, came into your store, and how much they purchased (Rewards card must be used). The reports include details about the total number of times your digital ads were shown (impressions), how many clicked on your ads, and the number of customers who saw an ad and visited your store (foot traffic). If you're a True Value Rewards store, you'll get additional reporting. From there, we'll provide your return on ad spend (ROAS), which will show you what every dollar in ad spend generated in sales.
True value's local digital marketing program is designed to make reaching customers a smart, affortable, no-hassle way
to generate foot traffic
and sales for your store.
Benefit from our expertise!
Our digital marketing experts are up to speed with fast-paced and ever-evolving landscape of digital marketing.
- They constantly monitor and grow your customer pool to make sure we are always advertising to your current and future customers
- Our digital ad technology creates tailored advertisements specifically for your store and the shoppers in your area
- As good stewards of your advertising dollars, our experts are constantly adjusting the program to drive the best results for your store
Creative
targeting
How digital
ads come to life
Display (Banner Ads)
Included in all
digital packages
Paid Search (Google)
Included in D1 only
Paid social (Facebook)
Included in D1 only
Emails
Included in all
digital packages
Program details
Digital package options
Advertise
• Customized Categories and Brands
• Store Services
• Weather related
Channels
• Local Ad (digital circular)
• Search (Google)
• Social (Facebook)
Opt-In: Seasonal
Advertise
• Customized Categories and Brands
• Store Services
Channels
• Local Ad (digital circular)
Opt-In: Monthly
Advertise
Channels
• Local Ad (digital circular)
Opt-In: Monthly
Advertise
Channels
• Local Ad (digital circular)
Opt-In: Monthly